Introducing the Brainwaves Newsletter

A New Generation of Content

Drew Jackson

Aug 21, 2024

Hello!

Let me introduce you to the brand new Brainwaves newsletter.

After months of careful consideration and planning, I’m thrilled to unveil our fresh look and renewed focus. This rebrand represents not just a visual overhaul, but a deeper commitment to delivering the content you’ve come to expect, with exciting new additions.

When I started this adventure last November, I didn’t know what I was getting myself into: creating consistent, valuable content every week on subjects I’m passionate about. This platform started under the name “Insights, Innovation, and Economics” but continued to blossom to be much more than that name signified.

As the scope of my content continued to broaden and my vision for this platform extended, I began to see that the foundation and principles I had established this platform on needed to be revised to cover this expansion. So, this required some adaptation and innovation of my own (instead of just writing about it).

Enter an extensive process, first to clearly identify my goals and the mission of this new, expanded platform. This was important as up until this point, I hadn’t fully codified my vision–it was entirely in my head. By formally writing this down and carefully editing this vision, I slowly was able to take the idea I had in my head and make it something real.

Once this process was finished, the next step was to curate a name and platform that could effectively encapsulate this vision, one that showcased and imbued this vision into each reader, creating value in their life and providing a meaningful experience so they want to return (and share this content with all of their network).

Enter Brainwaves.

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Many people have had, and will continue to have, questions about the new Brainwaves brand and the rationale behind the switch, so I’ve included an FAQ below.

Brainwaves FAQ

Why the choice to rebrand? Wasn’t the original name good enough?

When I started Insights, Innovation, and Economics, I knew I knew nothing about writing consistent content or running a blog. Coming at it with this attitude, I think I always knew that there was probably going to be a rebrand. Diving a bit deeper into this thought, when I started, I knew the chances of getting every single thing about this process correct the first time was zero.

Maybe a bad analogy for this process would be the common would you rather question: Would you rather have $10,000,000 now or go back to age 1 (or 5 or 10) with the knowledge you know now?

Granted, I think I’m still young enough that I would easily pick the $10M option, so maybe this analogy isn’t perfect, but hopefully you get the point. The idea behind this rebrand is the thought that I can go back to the beginning knowing what I know now. Perhaps a better word for this process instead of “rebrand” would be “rebirth”, or something similar.

To answer the question at hand specifically, wasn’t the original name good enough? It wasn’t bad, I’ll admit. But, it was long and pretty clunky. Throughout the process of reading and learning from other people’s content platforms, I understood that a good name was short, sweet, and highly memorable.

As those close to me can attest, the process of coming up with a new name was difficult and cumbersome. I think I went through at least 50 names before arriving at Brainwaves. It’s hard to find a name that’s short enough to be easily memorable, yet still encapsulates the entirety of your platform and your mission while still resonating with your target audience.

So, the choice to rebrand was simply that, a choice. A decision—weighing all of the possible options—that restarting the image of my platform would allow for more growth in the future than remaining with the status quo. It’s a risk, yes, but a calculated one in that, helped by the fact I’ve done most of this before so I know at least a little about what I’m doing.

You’ll see, right along with me, how this goes.

Why the choice to rebrand now?

The decision to rebrand Insights, Innovation, and Economics now was thought out, but not carefully planned to the exact date and time. There were a couple of things that needed to come to fruition before I would have been able to rebrand.

1) I needed to know what I didn’t know

Coming into this process without prior knowledge of how anything works, I needed to learn the basics to feel confident in my abilities to use what I learned to bolster my content, carefully crafting a wonderful experience for my readers.

Specifically, in these last nine or so months I’ve learned how to schedule my time efficiently to produce quality weekly content. This meant scheduling time to research, time to write, and time to go back through and edit/review past writings. I think, in relation to this point, I’ve truly learned the value of multiple views, specifically, once I was done writing an article or a large portion of one, I would take multiple days off to clear my head and be able to come back and view it with fresh eyes. This process was a crucial learning, one that only bettered my writing and the content you see each week.

Double tapping into this point, throughout my education, I wrote quite a few essays. Generally, the process between the first draft and a polished end product included multiple rounds of self-edits as well as some peer reviewing and, in some rare cases, even some reviewing from my teacher or professor. I don’t think I completely valued this concept of multiple rounds of edits and reviewing growing up, but it’s been immensely helpful in elevating my content for this newsletter.

Moving on, when beginning, I thought I had a decent idea about what running a blog or newsletter meant—I’m going to refer to Brainwaves generally as a “content platform”. Yet, I didn’t know what I didn’t know. Specifically, I didn’t understand truly how much work putting out and curating a consistent platform would be.

For instance, I spend about the same amount of time actually writing and editing the content as I do marketing, learning about what other content creators are doing, and reaching out to people for all sorts of things. That portion of work—granted it’s things I am choosing to do rather than being required to do—is a never-ending black hole. I could spend as much time as I want marketing, learning, and soliciting, so it’s difficult to balance understanding what’s worth it and what’s not.

What’s more, my approach to writing and running my content platform would undoubtedly be different if this venture was my full-time position and if I were relying on it for my livelihood. But, as this is a part-time opportunity with no intention of having it eventually become my sole source of income, my approach has been more related to the efficient use of my time, rather than trying to exploit every option available to me.

Speaking of which, my understanding of the marketing process has evolved and changed over since the beginning of this process. For example, I overestimated the ability to convert followers and views from social media platforms into weekly newsletter subscribers. Now I know that it takes a decent effort to drive views to your content, and even more effort to try to convert any of those views into subscribers.

Building on this thought, it took a while to find and experiment with different social media platforms to understand where my content would be best received, by whom, and when they were most active on the platform. In hindsight, I’m not sure there is a much more efficient way of doing this process than trial and error, especially considering everyone’s content will be unique and will appeal to a unique audience.

2) I needed to know what I wanted to write about

When I started this journey, I wasn’t certain what “my content” entailed. Throughout my schooling, I always wrote about obtuse topics that didn’t entirely resonate with me. I wrote mainly about topics that were mandatory - poetry, Russian literature, Old English texts, and more. The one thing that stuck out from these experiences was the love of writing and learning about philosophy, more specifically modern philosophy.

Besides this, most of my content interests came from my professional experiences. Chronologically, the summer after my freshman year I was with my aunt and uncle out in Pennsylvania. While there, I participated in a remote investment banking operations internship and conducted research with my uncle who is a Professor of Entrepreneurship at Penn State.

The investment banking internship was mainly boring busy work, but the research position was incredibly interesting. It was there that I was first exposed to nuclear energy (and other types of energy) and intellectual property rights. I dove into thorium micro nuclear reactors and university technology transfer, spaces that I found extremely interesting—ones I wanted to dive into further in the future.

Following this, I participated in a venture capital internship program by Battery Ventures, a prominent software-focused investment firm. Through this, I was exposed to my love of the venture capital and startup landscape. In addition, I was able to take another deep dive into the intellectual property space.

Besides my professional and primary education experience, I began studying economics at the University of Utah. My program specifically emphasizes the use of economics combined with strategy principles to identify and support individual business success. These learnings, coupled with experiences in the finance field focusing on understanding what makes companies valuable, have driven my love of companies and microeconomics.

Yet, even given all of this information, it was a journey when I started producing content. In the above explanation, I only highlighted the experiences that drove much of the content I write about today. However, there are many other professional, educational, or other experiences I’ve had that haven’t had a meaningful impact on my life in a personal interest sort of way like the above experiences had.

When beginning to write, I didn’t fully understand which of my past experiences I wanted to draw on and if any new subjects I wanted to add to my repertoire. For instance, my interest in the field of space was largely driven by interesting articles I saw in the media, nothing more. It took a couple of months of writing content before I knew that I wanted to investigate that sector further, and now you’ve seen multiple space articles.

It was interesting to discover the bifurcation between subjects I was interested in and those that I actually wanted to put time into to research and understand the minute details of the subject to competently write about in multiple articles. The list I previously thought I would be interested in writing about when I started this journey is not entirely the list that I currently write about today.

3) I needed to understand I didn’t need to reinvent the wheel

A key driver behind my platform when I started was the fact that I didn’t know anything about how to run a content platform. That enabled me to take my content, my platform, my marketing, etc, in whatever direction I wanted as I didn’t have a previous notion of how things were and weren’t done.

This was a slightly naive take, as I was trying to fully reinvent the wheel. There are thousands of successful content platforms out there, so the chances that I would have created something truly unique and novel were almost zero. So, why did I feel the need to reinvent the wheel given this?

Over the last three months especially, I’ve been trying to read and learn from a variety of different sources. I don’t copy exactly what other people are doing, I’ve tried to add my unique spin or flair to it, but I’ve taken some of their novel ideas that I believe are value-add and tried to implement them on my platform.

It took some time to understand the value of other people’s learnings, rather than trying to simply do it all myself. But since starting to adapt and change by using other people’s ideas, I feel like I’ve grown immensely, a trend that I hope to continue the entire time I run this platform.

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So, relating all of the above thoughts to the question at hand: why did I choose to rebrand now? It’s actually a decently funny circumstance. I am writing this currently in the middle of my summer investment banking internship, a typical internship where you work long hours and learn everything.

Because I knew I would be working almost constantly, I wrote a bunch to get ahead enough so I wouldn’t have to do any content during my internship. So, now that I’ve had a bit of time on my hands and little to do with it, I’ve been able to take time and flush out a solid rebrand.

This has included finding a solid name, crafting a nice logo, developing new goals, researching to carefully create a new marketing strategy, updating my platform, and much more. It’s taken hours, days, weeks, and months to understand and carefully build this new brand to be something that hopefully sticks around for years to come.

What will stay the same with this rebrand?

With all of the talk about changes with this rebrand (and there will be more talk below), I think it’s crucial to highlight what’s staying the same.

1) Weekly long-form content on Wednesday mornings

The content you’ve grown to know and love will continue in the same format, at the same time, in the same place (directly in your inbox) every week. The structure will continue to be the same, longer-form deep dives into topics I believe are integral to our future.

2) Continued subjects you’ve grown to know and love (energy, space, economics, venture capital, intellectual property, philosophy, and more)

Although there may be a new name, the content subject matter discussed on this platform will remain the same. My list of specific topic ideas only continues to grow longer with each day (currently sitting around 200 ideas - do the math, there are over 3 years of content ideas there).

With continued content development, you will see newer topics as I continue to branch out when discussing each of our core subjects (for instance, discussing ESG Investing, which is a tertiary level as it relates to our core concept of energy). In addition, as the content timeline continues to mature, you will see updates and secondary articles regarding subjects previously discussed, bringing in current event information and reader feedback.

3) Quarterly updates on the backend, inner workings of the newsletter

Being transparent about everything happening with the Brainwaves platform is one of my core foundational principles that will remain throughout this rebrand. With that, I’ve implemented a quarterly update system, where I write a post describing historical performance, current & past goals, and give insights into behind-the-scenes operations and upcoming developments.

4) Continued posting of content updates, company fundraising, and interesting news articles on Twitter/X

For many, this will come as a relief: the Twitter/X content you follow daily will continue throughout this rebranding process. Graphics may look different as they’ll have updated branding, but the core content offerings will remain the same: daily posts covering newsletter updates, interesting companies that raised VC money, interesting news articles, and more. My goal is to develop a wider variety of content available to be posted on the page, so you may see some new ideas coming here and there.

For those of you who don’t follow the Twitter/X page associated with this content platform, you probably wouldn’t have realized that there have slowly been hints at this rebrand. For instance, around a month ago, I secured the @brainwavesdotme handle and have been producing content under that handle ever since. But, no worries. If you’re reading this you’ll be all caught up.

5) Continued posting of articles on Reddit

Reddit was a large source of success for this platform these last 9 months. Once the new Reddit account is up and running, I plan to continue to post my weekly content on a variety of subreddits that are relevant and large enough to promote my content and encourage subscriptions.

If anything else, it’s always a good way to get feedback through the comments on each topic, which helps my process as I continue to write more in the future. Feel free to go check out the Reddit account whenever you have time (@brainwavesdotme). I’ll post weekly (or almost weekly), whenever I have time.

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Everything else (besides what’s listed below in the changes section) is staying the same.

What will change with this rebrand?

1) Brainwaves.me

Throughout the last month, I’ve commissioned my little brother Tyler to build a website for the new Brainwaves platform. When you have a second, feel free to go have a look (brainwaves.me). This is a major step in the journey of this content platform.

When I started Insights, Innovation, and Economics, I built on the Substack platform (where a lot of traffic to Brainwaves was driven). Substack was a great starting point as it was a simple interface that allowed me to grow the platform over the last 9 months. I was able to publish weekly email newsletters to each subscriber (I still use their platform for this) and have a homepage that people could visit to see the newest posts. It’s a slick platform, I would highly recommend it to anyone starting to begin creating written content.

However, Substack has its limitations. Firstly, the lack of true customization is a limitation, especially as I wanted to rebrand and continue to customize this content experience for my readers. In addition, because your platform is built on Substack, Substack owns all of the Search Engine Optimization and Search Engine Traffic from Google (and other search platforms). This means that any organic traffic driven from your content being on their platform just drives traffic to them (not totally beneficial for someone trying to get as many eyeballs as possible).

So now, I have my own website, fully customized to the branding and experience I’m looking for. I also control all of the search engine traffic associated with my website and brand, meaning I can begin driving traffic through search engines and use all of that data to further refine my approach.

All in all, I’m super excited about the opportunity to have a website for Brainwaves, please take a look when you have a chance (brainwaves.me).

2) The Saturday Morning Newsletter

A major update with this rebrand is the introduction of The Saturday Morning Newsletter. This is a supplementary newsletter, published on Saturday mornings, that will provide current-event updates and analysis on topics covered in the Brainwaves newsletter.

The Saturday Morning Newsletter is in addition to the weekly Brainwaves newsletter, meaning you’ll have 2 newsletters a week in your inbox (double the content). The Wednesday long-form Brainwaves newsletter will dive deep into 1 subject each week. The Saturday Morning Newsletter is a shorter-form piece of content that will cover 5+ mini subjects each week.

Hopefully, by providing the newsletter on Saturday mornings you’ll be able to have a leisurely read in bed on Saturday morning, wrapping up all of the current events that happened that week, many of which you may have missed.

3) Interview content / Q&A with people in the industries I speak about

See the goals/missions subsection below titled “Collaborate with other content creators and people in industry”.

4) The structure of weekly posts might look a little different

This rebrand provides a great excuse to redo the post structure with an updated introduction at the beginning, and an updated footer at the bottom. Feel free to take a look at the updated structure on the next weekly post (either the Brainwaves newsletter on Wednesday or The Saturday Morning Newsletter on Saturday).

5) New sections in the quarterly updates and newer structure

In the past couple of months, I’ve worked on building a new analytics dashboard and I’ve worked on outlining a new updated structure for quarterly updates that will be more value-add to readers like yourselves. I felt like the previous quarterly update template was good, but that I could do much better.

So, in this quarter’s update, you’ll see the new styling and layout that I’ll use for upcoming quarterly updates. Hope you enjoy the new format and new content structure.

6) More opportunities for collaboration with readers

Ever since I started growing this platform, I’ve wanted ways to give back to readers and provide more value in your life. So with this goal, I’ve begun to implement more opportunities to collaborate with readers. One you’ll see prominently is the forms listed at the bottom of each post.

For the weekly long-form Brainwaves newsletters on Wednesday, there’s an opportunity to submit any ideas you have for deep dives you want to see. For The Saturday Morning Newsletter, you’ll see an opportunity to submit any interesting articles/videos/links that you think I should highlight in the next newsletter.

Besides this, you’ll occasionally see other ways to interact with the content and with myself in a variety of different ways. I’ll do my best to call out those opportunities when they happen so you don’t miss them.

No matter what, you’ll always have the opportunity to leave comments on each post or email me (brainwaves.me@gmail.com) directly if you’re interested in sharing feedback or ideas.

7) A different marketing strategy

When I began this process I focused entirely on developing my content and defining the areas I would speak about. This was a good strategy for a beginner as ultimately your content will determine your success, so you should make that the priority from day 1.

Yet, once you’ve figured out loosely the subjects where you will be writing about, the marketing side of things becomes much more crucial to your success. In order of priorities, first you need to develop good content, but then second you need to get that content out there. If you try to do it in reverse it doesn’t work, but if you do it in this order and stop after the first step, you miss half of the value.

So, now that I’ve defined what spaces I will write about each week, I can now go and develop a more thought-out marketing strategy that will take everything I’ve learned these past 9 months and leverage the new brand to hopefully create success.

A slight aside: If you’ve been following this journey from day 1, you will know that my performance on social media thus far has been relatively mediocre. This can be attributed to a couple of reasons:

  1. This content platform is not a full-time job, it’s simply a part-time passion project so I feel no need to put pressure on myself to make sure word gets out about this venture.
  2. So far, I’ve only devoted the bare minimum amount of time to social media. In my mind this was the best way to get value from social media, and, to be clear for the amount of time I’m putting in, the results have actually been quite good, but when you compare it to other people that put much more time in, it’s less exciting.
  3. I’ve spent very little time diving around into content about marketing and how to most efficiently / effectively market a newsletter or content platform, so I’ve largely been learning through trial and error thus far.

So, what’s this new marketing strategy?

  1. Invest a little more time into marketing. By this, I don’t mean investing outrageous amounts of time that don’t make sense for the rest of my life, but I’m going to try to make marketing more of a priority.
  2. Extend the reach of my content. Broadening the audience channels of this platform is critical to reach new heights, yet extremely difficult. The hope is that this updated marketing strategy will enable this growth, specifically through the following actions: reaching out to other content creators for guest post opportunities, soliciting subscribers through a variety of channels, potentially launching a referral program, and creating lead magnets, infographics, and more.
  3. Provide differentiated content. The worst thing you can do as a content creator is to provide exactly what mass content is providing. This only works if you are one of the best mass content providers. To grow as a content platform, you have to offer differentiated, unique content that entices readers and makes them want to stick around for more. As this is a lofty goal, I’m not exactly sure at this point what the marketing strategy will be around this, but I can tell you that it’ll include reaching out to some people in the various industries I talk about for interviews to provide personalized viewpoints on the subject matter that you won’t give anywhere else.

The marketing strategy is much more detailed and thought out, but I won’t bore you with all of the details at this time.

8) Different goals and mission for the platform

These are discussed in the goals/mission section below.

9) Various other projects and initiatives

I do love a properly vague statement, but not without reason. This portion is serving as a semi-catch-all for the various other projects and initiatives that I am currently working on, but that haven’t completely come to fruition yet as of this publication.

If they do end up panning out, I’ll let you know. If they don’t, well, it is what it is.

What are the goals and mission of the Brainwaves platform? What am I working towards?

There are many new things you’ll see around the platform now with the rebrand. One of which is the updated About page, featuring a high-level overview of the platform, the different content options provided, and so much more. On the About page, I briefly explain the mission and goals of the platform. I’ll detail a more in-depth explanation here.

Brainwaves is a passion project educating everyone on critical factors that influence our future, key insights into the world today, and a glimpse into the past from a forward-looking lens.

The mission of the Brainwaves platform, put simply above, is to spread knowledge of things I believe are going to be critical to our future. These subjects are those that I believe many people are either overlooking or undervaluing their impact on our economy, lifestyles, and beliefs going forward.

For instance, I talk about nuclear, renewable, and other sources of energy because I believe our transition away from fossil fuels is happening too slowly, especially in the United States. To give another example, I write about and research the upcoming space economy because I believe that space is going to become one of the most highly sought-after commodities in the future. The space economy, space exploration, and space tourism industries are going to be large and dominant, with the potential to shape a large portion of our future.

The goal of the Brainwaves newsletter is to encourage readers to ponder the possibilities and implications of innovations shaping our world, providing key insights along the way.

This goal is a similar message to the mission statement above. It’s more of a glorified goal rather than a true goal that’s actionable and measurable. So, in addition to the goal listed above, here are some other goals that I have for this new platform.

1) Attract more subscribers to the platform

This may seem like a counterintuitive goal as I have often advertised that this platform is not for monetization efforts or really for being famous. So, what’s the purpose behind this goal? Well, firstly, my high-level goal and mission of this platform is to A) help myself learn every single day about topics I’m interested in; and B) try to make at least one person’s life better each week.

That still doesn’t provide a perfect answer to this question, so let me elaborate a bit further. Attracting more subscribers to the platform pushes me to provide better content and keep my consistency. In addition, more subscribers means more eyes on my work and more feedback, ideas, and suggestions for future changes and content.

2) Collaborate with other content creators and people in industry

Once this rebrand is all sorted out, I plan to begin outreach to other content creators to see if they would be interested in guest posting or cross-posting opportunities. For those of you who aren’t directly in the content creation game or aren’t familiar with the terminology, guest posting refers to offering to write a post for someone else’s platform and cross-posting refers to each of you writing a post for the other’s platform.

The goal behind this would be to expand the reach of my content by addressing a new audience on someone else’s platform. This strategy—though untested by myself yet—is advertised by others as one of the best ways to improve your reach. The thought is that if someone else has built up a brand on their platform and they are allowing me to guest post, they are essentially giving their seal of approval to my post/content which is huge.

In addition to collaborating with other content creators, I also want to try to interview people who work in the industries I’ve been writing about. I feel like this will provide another viewpoint and perspective on the issues I’ve been discussing. This content, depending on the format (which is TBD at this point), will serve as supplementary material, helping to break up the monotony of listening to me every single week (which hopefully hasn’t been too bad thus far).

These interviews will also be a great way of attracting other people to the platform as they will want to know what people in companies are thinking about certain issues. For instance, if major current events are happening in an industry, it would be interesting to hear what people think about them and their effects on everyday people in the industry.

Besides providing better, more varied content for readers, these interviews will also provide a good opportunity to get any questions I have answered. This will help my views on these topics as I will be able to hear different viewpoints on key subjects as well as answer questions I had previously not found satisfactory answers to.

3) Solicit sponsorship opportunities

Similar to wanting to expand the number of subscribers, this goal of soliciting sponsorship opportunities may seem slightly obtuse at the outset. Before diving into this goal I need to offer some qualifying comments. Firstly, reiterating the previous statement, the goal of this platform is not to make any money.

The obvious question, given this goal and that previous statement, is what exactly would I do with any money coming into the platform from sponsorships, paid subscriptions, or other means? Any money this platform makes will be reinvested right into the platform, hopefully to exponentially increase the subscriber base, content collaborations, website functionality, and more.

So, the goal of soliciting sponsorship opportunities is actually twofold in my mind. Firstly, I mainly see getting a sponsorship opportunity as a measure or bar of my success as a platform. Without researching it in depth, I would assume that sponsorship opportunities are only given once you reach a certain size and scale, so if I were to get one (or more), it would signal that I had a semi-large platform. Secondly, the goal of soliciting sponsorship opportunities is to have money to reinvest into the platform, attracting more like-minded people like yourself.

Achieving a large milestone enough to attract a sponsorship opportunity, one which would allow for even more growth, seems like a great achievement to work towards. Unselfishly, it would signify that I had been creating large amounts of value for a large number of people (value sponsors would want to capture), something admirable to strive towards.

4) Encourage further collaboration with readers

Throughout this process of rebranding, one of my key driving points has been the thought that I want to create large amounts of value for each of my readers (this is also goal #5). Because of this, I’ve wanted to create opportunities for further collaboration with myself and my content.

If you feel like you aren’t getting enough value from my content, please let me know. If you are getting enough value from my content, but see ways that there could be even more, let me know. No matter what circumstance you are in, I’d love to hear your feedback regarding things that could be improved, content you want to see, and things that you think are going well.

So, as you read and look around at all of the new content going forward, you will see more opportunities to engage and provide feedback, ideas, and other pieces of information that will hopefully make this experience better for everyone.

5) Create large amounts of value for each of my readers

The explanation for this goal comes directly from the About page I put together:

Here are 6 more ways where Brainwaves could (and should) create value in your life.

#1: Brainwaves is a great way to have an enjoyable, casual experience learning about new/interesting topics that will be the basis for the future of our economy, daily life, belief systems, and even the world as a whole.

#2: Brainwaves is a great way to hear a unique perspective on current events tailored towards understanding underlying trends while providing the knowledge to bring anyone up to speed on each topic. Each newsletter will be complete with originality in the content and angle taken.

#3: Brainwaves is a great way to find solutions to problems you never even knew you had, including, but not limited to, venture capital funding needs, economic incentives, next-generation energy solutions, philosophical belief systems, and many more.

#4: Brainwaves is a great way to transparently understand the inner workings, successes, and failures of running a continually adapting newsletter. You may be interested in starting a newsletter or blog yourself or maybe you simply want to understand what it’s like to put hundreds of hours into a passion project and be inspired.

#5: Brainwaves is a great way to learn more about topics you are interested in. If you don’t see a particular subject you are fond of being covered in the newsletter, please let us know! Feel free to reach out via email (brainwaves.me@gmail.com) or submit this form.

#6: Brainwaves is a great way to help yourself. There are opportunities to directly interact with Drew regarding personal projects, interests, or anything else you might need help with or simply want to understand further. The best way to reach Drew is via email (brainwaves.me@gmail.com). Drew answers all emails, blog questions, and other communications.

If you don’t feel like Brainwaves is creating value in your life, please let us know and we’d love to help curate content better suited to your desires.

Takeaways

You’ve made it this far. Firstly, thank you for reading and being here for this journey. As you hopefully can see, this process is all about making the experience better for you: the reader. That’s really the main message here with the rebrand and with all of these changes.

Welcome to Brainwaves, a new generation of my content.

What Help Do I Need From You?

Let’s be clear, the goal of this section is not to guilt-trip you into doing anything, it’s purely optional. I don’t care if you do or don’t do any of the following, it’s all up to you. So, to answer the question, what help do I need from you? None. I don’t need anything from you. If that resonates with you, feel free to skip to the next section.

For those of you who would like to help, here are some low-effort things you could do that would be helpful:

1. Visit the new website: brainwaves.me

2. View our social media pages (Twitter/X and Reddit), read some of the content there, feel free to drop a follow or interact with any content you like: @brainwavesdotme

3. Continue to read the content each week. If you enjoy it, share it.

That’s it. Super easy, but definitely not required if you simply don’t want to. No worries, I have those days too where I simply cannot be asked to do anything.

Thank You!

Throughout the last nine months, I’ve continuously experimented with everything about the Insights, Innovation, and Economics blog. My approach to content has evolved, the marketing strategy adapted to engagement challenges, the goals and mission of the entire journey have changed to create more value for readers, and much, much more.

I couldn’t have imagined where this journey would take me when I started in November of 2023. I’ve learned so much about myself, the world around me, current newsletter technology, and

For those of you who’ve supported me through this journey so far, either through direct mentorship or simply reading an occasional post, thank you. Your support has been invaluable and I appreciate each one of you.

Again, thank you so much. I hope the weekly content continues to provide value in your life.

I’m excited to see where we go from here.

Thanks!

Drew Jackson

Twitter: @brainwavesdotme

Email: brainwaves.me@gmail.com

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Brainwaves is a passion project educating everyone on critical factors that influence our future, key insights into the world today, and a glimpse into the past from a forward-looking lens.