A Year Full of Doors

Brainwaves: A Year in Review

Drew Jackson

Nov 27, 2024

Hi friends đź‘‹,

Happy Wednesday! This is a big one for me: Brainwaves’s first birthday.

Instead of the traditional weekly deep dive into a subject I believe will be critical to our future and the subsequent deep hole of learning I normally go into, today I will be writing about myself. It’s been a crazy year, I’ve learned a ton, and it’s just going to get better from here.

Before we get into it, I just want to say a big thank you. Nothing in this story would have happened without your constant support. I feel very lucky that you’re willing to take time out of your day to read what I write.

A Year Full of Doors

This has been the wildest, coolest, sleepless, opportunistic, and most rewarding year of my life.

If you break it down to its roots, life is but a series of doors:

“Monsters, Inc. gives one of the best visuals for this thought construct”

Credit Mouse Trap News

I often like to think about what my life would be like if I had to choose a different decision—a different door.

Somewhere, in a parallel universe, I chose that door.

Where did I end up?

To give some context, growing up, my dad emphasized the concepts of doors opening and closing, and I didn’t fully understand the depth of that advice until this year. Here’s a synopsis of his thoughts + some expansion given my experiences this year:

Each time you make a decision, some doors open and others close. His logic was simple: you want to open as many doors as possible and close as few doors as possible. This creates the greatest opportunity for you to be able to make the best decision.

What I didn’t realize when I was a young kid was the value of the transition doors (I’ll define them in 2 paragraphs, don’t worry). See, when you talk about opening and closing doors, you tend to focus on the open doors you walk through (signifying the choices you make) and neglect all of the other doors. Yet, this tunnel vision neglects most of the value in the concept of doors.

To take a step back for those who aren’t familiar with the intricacies of the door framework, there are 4 types of doors you’ll experience in life:

Relating this back to my previous statement, the most valuable doors aren’t the ones you pick, they are the doors in transition (open doors not yet walked through and closed doors that were once open). Each of these doors represents options you had at one point in time (or still have). The key to the door framework: having more of these transition doors means you have a larger likelihood of making a good decision.

In Secular Buddhism, there’s the idea that truth is relative to space and time, meaning that truth is true in the space and time it’s present in. So, a truth that is true today wasn’t necessarily true 50 years ago and won’t necessarily be true 50 years from now.

I think we can substitute decisions (or the choice of which door to take) in the place of “truth” in the conceptual framework above. You may look back at your life and regret some of the doors you’ve chosen to go through. Yet, when you chose to go through them, you were using all of the information available at that moment, so it was the “right” choice, and if you were given the chance to make that same decision again with the same information, you would make the same choice.

So, how do you eliminate or at least reduce this hindsight cringing?

Create as many doors as possible in the present moment.

Have you ever read one of those choose-your-own-adventure books?

A choose-your-own-adventure book is a personalized story in which you get to decide what happens next. You start reading a regular story, but there are special points at which you’re given a choice between two or more options (e.g. “go left or right” or “talk to the witch or run away”). You turn to the corresponding page that’s associated with the choice you make. The page you turn to will continue the story based on your decision.

Life mirrors these books much more than we imagine.

When making a decision, you can only decide between the doors present in front of you at any given moment. If a door isn’t present, you don’t have the option to choose it. So, looking back, you might be angry because you weren’t able to choose one door or another when you made a decision—a door that would have presented a better option, yet wasn’t present.

Lesson: Don’t let omitted doors go omitted.

By creating as many doors as possible, you have a better sample to choose from and a better chance of choosing something that’s close to the maximum value (the “best” door).

Consider the following example: let’s say for each choice you ever have, there are a total of 10 possibilities you can choose from. Say we rank these choices from 1 to 10 where 10 is the “best” decision and 1 is the “worst” decision. Yet, for almost every choice, you don’t see each option present. That is to say for a given choice you won’t be able to see all 10 options available for you, you would maybe see 2 options, 3 options, 4 options, etc.

In a given scenario, if you are only able to identify 1 out of the 10 total options present, you would have a 10% chance of getting the “best” option. If you only have identified one option, it’s basically like picking a random piece of paper out of a hat—you have a 1 in 10 chance of picking a 10 out of the hat.

Yet, no matter what you pick, you won’t know if that’s the absolute best option or the relative best option (relating to absolute and relative maximums). The image below shows how you may be at a relative maximum (meaning a maximum that seems like the very top of the entire set, but is not actually the top), but not know there is an absolute maximum (the greatest maximum of the entire set) present somewhere else:

Credit Vedantu

Back to our scenario, say you have identified 2 of the 10 possibilities, say 3 and 6. In this scenario, 6 would be a relative maximum (as it’s the highest of the options available to you in the moment). Yet, the 6 wouldn’t be the absolute maximum as there was a 10 available (but you didn’t identify it so it’s not a possibility to choose).

Lesson: Identify as many opportunities as possible (create as many doors as possible) because it allows you to make a more informed decision and have an increased chance of getting the “best” decision.

Here’s how the math works out for our little scenario:

From the table, you can see how if you’re making a decision and there are 10 potential options available, your probability of getting higher value (better) decisions increases as you increase the number of options you identify. So, if you only have identified 1 option, you have a 30% likelihood of getting at least 1 option that is a value of 8 or greater. But if you identify 2 options, you have a 53% likelihood of getting at least 1 option that is a value of 8 or greater.

Back to our original analogy of the choose-your-own-adventure book, in the book, when you’re presented with a choice, there are usually only 1, 2, or 3 options presented to choose from and you have to do your best to pick which one you want.

Sometimes you pick right, other times your character dies and you try to backtrack and pick another route. Luckily, in most people’s lives (if you’re like me at least), one choice or another (one door or another) usually doesn’t lead to death, but it does often significantly impact your life.

For instance, at the beginning of your career, all of the doors available to you can determine a large portion of your future including where you live, what types of jobs you’ll work in the future, how much money you’ll have, how much travel you’ll do, whether or not you can have a family, which people you’ll meet, etc.

All of these outcomes are based on you essentially walking through one or maybe a couple of doors. So, to have the best chance of success, wouldn’t you want to try to identify as many doors as possible to be able to gauge which door you should ultimately pick?

This is why identifying (creating) as many doors as possible in a decision is critical.

From the moment I was born until I was around the age of 15, I didn’t know that people could start newsletters, so the idea of me starting a newsletter was a closed door that hadn’t even been identified.

Once I knew starting a newsletter was a possibility, the door had been identified and was open to me as a possibility. At that point in my life, it was one of many open doors and there were others that were far more appealing.

This was the situation up until the fall semester of my junior year. One day in November I was extremely bored and had quite a bit of extra time in my life that I wished to fill with something productive. While searching for possibilities to fill my time, some new doors opened and some existing open doors increased in value. Given all of the doors present at that time, I decided that starting a newsletter was the best option (it was the relative maximum at the moment), so Insights, Innovation, and Economics was born.

That was exactly one year ago from today. Over the following year, many doors were opened and closed, including the doors to rebranding, the expansion of topics, the creation of a website, and many more.

In the last year, the number of doors available in my life has exponentially increased. Because of this, I’ve been able to take on fantastic opportunities that have allowed me to learn and grow in ways I couldn’t have imagined.

Through this experience, I’ve begun to see the value of opening and closing doors—ultimately the value in identifying as many options as possible to make the best decision in that present moment.

Lesson: Life allows you to create your own destiny, but you have to own it.

A Compulsive Parking Ticket

Over the past 3-7 years of my life, I’ve been actively working to achieve my dreams. This journey has taken me down a variety of different paths—some good, and some not so good—yet, I believe my life is all the better for this effort. To progress down many of these paths, considerable sacrifices have been made in a variety of areas of my life.

One example of this was the decision to forego having a car during my first year at college. The rationale was favorable: I was living in the dorms which were in the middle of campus, so I didn’t need a car to get to my classes; I also had a meal plan, so I didn’t need a car to go get groceries; and my college experience would be better off of I was restricted to a small radius where all of the activities, potential friends, classes, and everything else was located.

I benefited greatly from not having a car in my first year. I met fantastic people, became immersed in the campus environment, found mentors I truly valued, and experienced exponential personal growth. In addition, I saved quite a bit of money not having to pay for a vehicle (gas, parking, maintenance, etc.).

When considering living off-campus for my second year of college, the question was raised again: should I have a car?

As I planned to take over my cousin’s lease and the apartment was within walking distance of the college, I felt it was a similar situation. I did the math and it was still favorable that I shouldn’t have a car. This became slightly more difficult when I began to get in-person, off-campus jobs where I would need to get to and from my work. A combination of Ubers, buses, trains, and the occasional ride from a friend provided an adequate solution.

By not having the additional expense of a car, I was able to take a couple of unpaid internships that exponentially improved my career trajectory and enabled me to be where I am today.

After my junior year ended and I had completed 3 years of college without a car, I contemplated whether or not I wanted a car for my final year. My situation was pretty much the same: I had an off-campus job, I still lived within walking distance of college, and my other car needs could be handled by other means (however cumbersome some of them may be).

Yet, I wanted a car.

Why?

There were a variety of reasons: my time would be saved going to and from work without using public transportation, I didn’t have to depend on people for long rides, I could have more flexibility to socialize, I needed to get a car loan for my credit history, etc., etc., etc.

But ultimately, I felt I deserved one.

Looking back, there was an element of arrogance present (I’m working on it, although my parents would tell you my ego has only increased in size over the last year). Yet the majority of the feelings were associated with an element of wanting to reward myself for my good work over the last couple of years, reward myself for the 16-hour days, reward myself for working nights and weekends, reward myself for some of the sacrifices I’d made to be where I’m at.

I purchased my first car in May, and it’s been a fantastic experience. The day I picked up the car, I went and had some business meetings on campus, so I parked for the first time in the school parking lot.

But, I purposely didn’t pay.

I walked out a couple hours later to a bright red (Utah red) parking ticket placed on my windshield. Looking back it’s easy to think I was dense not to pay for parking. I knew what the consequences of my decision would be.

Yet, in the moment I was ecstatic. Something about finally being able to get a parking ticket made all of the work I had put in up until that moment worth it.

That’s just one thing that happened this year. Here’s a bit more:

Lesson: Enjoy each and every day, you’ll never know when it’ll be your last - do what you love all day every day.

Brainwaves: One Year In

Today, I want to share the Brainwaves story as honestly as possible as it often looks way easier from the outside. I’ll drop in lessons I’ve learned on writing, growth, philosophy, and the world around us. We’ll cover:

A Random Beginning

As I mentioned above, this project was started randomly, almost as an impulsive idea. When I started, I had no idea what I was getting myself into. You can see that quite clearly from my very first introductory post.

Looking back, it wasn’t anywhere close to my best work. Some excerpts are below:

I’ll be upfront about my intentions, expectations, and thoughts behind starting this blog. This blog is not intended to be a source of income, it is purely for educational means as a way to educate myself and others about key topics that will be influential to our future. If it does eventually make money then great (I’m not opposed, I mean who is), but that’s not the goal. I’m planning to have the structure be very transparent, with people able to see and understand the finances, time, and effort behind writing, editing, and posting these blog posts.

Why is it called Insights, Innovation, and Economics?

Honestly, I have no idea what makes a good blog title. I asked Claude (AI by Anthropic) to generate a bunch of blog titles and this stood out as my favorite. I think it properly encapsulates everything that we’re hoping to accomplish here, as in, talking about insights within the world, new innovations, and how the economics behind them work. That’s really all the thinking behind it.

And this gem:

Let’s also address the elephant in the room. I do not know how to run a blog, how to properly structure a blog, how to market a blog, or basically anything about a blog. So, this is going to be a learning process. I hope that, overall, it is simply a place to address and discuss things that I think are intriguing and interesting in a way that makes sense to the everyday person. This blog isn’t fancy (I couldn’t even tell you how to make it fancy), but it is simple and effective and that’s all we need.

This platform started as “Insights, Innovation, and Economics”, under the following logo and branding:

This logo is prime heritage, again showcasing that I had no idea what I was doing.

Glad we quickly moved past that phase.

Lesson: Starting the journey (no matter how well you start) is sometimes the hardest part, but once completed, it opens up a world of possibilities.

The Crockpot Phase - “Let Him Cook”

After the introductory post in late November, I began to write an introduction to topics that I knew a lot about from prior research and that I was passionate about, beginning with Intellectual Property, Nuclear Energy, Venture Capital, and Economics.

My essays were introductory, lacking substantial details and unique insights. They were bland. Slowly but surely, I started to figure things out. If you were to picture the layers of content, up until this point, it would look like the following:

I started a Twitter/X account where I garnered over 100 followers in the first 3 months (decent progress but nowhere near perfect).

I wrote my first monthly update (I was decently surprised at that point that I had made it that far). Here are some interesting excerpts:

As it was my first month running a blog, I had no preconceptions of how to run or not run a blog. There were a lot of moments when I was unfamiliar with how to do something or had to figure out a process for myself in my own unique way.

I probably don’t run a blog like other people do. But I wouldn’t truly know because I don’t exactly know how other people run their blogs. This has enabled me to be curious and figure out exactly what my style of content is and how it will be produced in the future.

I’m a big fan of curiosity in everything you do. Washing the dishes, be curious about how their made, where they come from, all the food ever eaten on them, etc.

Without living your life through curiosity, you resign yourself to the mundane. Curiosity is all about ask questions. How do you write an effective blog post? What topics am I interested in? How do you market a blog?

Innovation is driven by curiosity. People that question the world around them, question the status quo, investigate how the world functions, why the world functions, these people are able to drive change…

If I had to sum up the first month of the blog into one statement, it would be that. I didn’t know exactly how this experiment would go, whether I would even like blogging, whether I would get tired of writing, whether my curiosity would lead to proper action, or whether this entire project would be a failure.

And it’s still to early to call it for sure, but I can say for certain that I’m very curious to see what’s next.

11 days later, I had had enough. Time to be curious again and upend the status quo.

The platform needed a facelift. Insert ChatGPT AI:

The new logo gave some life to the platform and allowed me to upgrade our marketing:

The upgrade was solid, but not perfect (not that I’ll ever be perfect). The upgrade also coincided with the broadening of my content. I began to expand into adjacent subcategories like Technology Transfer, Thorium Energy, Evaluating VC Startups, and Value Creation. These additional deeper dives were longer essays describing the subject matter and relating it back to our original subjects.

These deep dives were more exciting to write, but there was still more development in the works when it came to my content style and niches. If you were to picture the layers of content, up until this point, it would look like the following:

I wrote my second and third monthly updates during this time, describing the journey I’d been on. An excerpt is below:

After figuring out the mechanics of this blogging journey these last couple of months, I’ve been able to take significant steps forward in my idea generation and my writing process. Through this, I’ve started diving deep into newer topics (some of which are even brand new to me). It’s been fun to learn more about these subjects and how they work.

Why do you care? You don’t really need to care in all honesty, however, this process of new subjects does expand my view and understanding of my core favorite segments (nuclear, VC, econ, etc.). In addition, these subjects will also help break up the flow for you guys so you aren’t always reading the same topic every week. That would get boring, and as I clarified above, I’m trying to be “not boring”.

After 3 months, my analytics tracking sheets had begun to have enough data to start giving some initial insights, specifically that mid-afternoon posts on Sundays received the best results, Thursdays were unpredictable, etc. I adapted accordingly.

It was around this time that I wrote my longest essay up until that point (and still even now): Nuclear is Not a Viable Solution. I dissected every which way nuclear was not going to be a major clean energy solution in our future. For your interest, it was around 8k words (39 pages long). It took me 2 weeks to write (many hours). It showed me that I enjoyed this process and that it wasn’t a bad thing to dedicate more hours to learning and growing when the topic was one you cared deeply about.

From then on, essays got longer (I previously averaged around 1.5k - 2.5k words, now I was 2k - 4k words on average). I leaned into my passion for these subjects more.

I also got much more excited about working on my newsletter. It became a fun project that I enjoyed working on and sharing with friends, family, and colleagues.

Lesson: When you find your passions, dive into them, become immersed, and be proud of them.

The Depths Below - Unfolding the Layers of Content

But I wasn’t done. Far from it.

After making it 3 months, I wanted to finish flushing out the limits of my content, specifically which sectors I would be diving into.

Soon after, we learned about Space and Philosophy, finalizing my full subject list (Energy, Economics, Space, Venture Capital, Intellectual Property, and Philosophy). It was a broad list of interests and topics, but each subject resonated with me and I had a solid thesis in each space.

It was around this time that my ideas page (the list of each article I am thinking about writing at some point) began to exponentially increase (100+ article ideas). This helped as I always had some sort of idea for the next post or the next series of posts.

Together, we dove into a variety of different aspects and niches in each subject. We discovered that Artificial Intelligence is (and continues to be) complicated when it comes to IP rights, we talked about India and its future and began our deep dives into the major sources of renewable energy.

This began our journey into the 3rd layer of content, pictured below:

Throughout this, I began to go past my area of direct expertise, venturing into subsectors I thought were interesting and impactful to our future, yet that I didn’t know the finer details of. For instance, we dove into space commercialization (through a series of posts), and dissected the intricacies of the new space economy: which companies and governments were innovating, what sectors were interesting, what sectors could be interesting in the future, etc.

The expansion in content and subject matter correlated with an expansion in my reach across social media. I was able to reach more niche, targeted audiences who were interested in the niche, unique insights I was bringing.

I started a Reddit account and almost instantly one of my posts went viral, seen by over 70k people! That’s crazy to think that my work would be seen by that many people. Going viral this way didn’t push many people to read the associated article, but it gave me hope that my platform could one day be able to impact many people’s lives positively.

A quick aside: This has always been my goal, to try to make at least one person’s life better each week.

Yet, it wasn’t all sunshine and rainbows.

There was still much to learn. I wasn’t a complete fan of all of the templates I was working with as I felt they were pretty clunky, didn’t entice readers as much as they could, and didn’t portray my message in the most effective way possible.

It was time to think about a change.

Lesson: Consistent reassessment of yourself is critical to growth.

A Rebrand Worth Writing About

Q3 of this year was a wild ride. For those of you who don’t know, I started my investment banking internship and was thrown right into the deep end.

Luckily I was prepared. During Q2, I had built up a 12-week backlog, so if I couldn’t work at all on my content over the summer during my internship, I would still have regular content going out to the folks here for the entirety of Q3.

My internship experience was fantastic. I don’t think there’s ever been another instance in my life where I learned more in that amount of time—it was crazy.

Without the burden of needing to write content, the little free time I had was spent strategizing. I thought a lot about the meaning of life, where I wanted my life to go, and how I wanted this platform to be included in all of that.

The coming weeks included large brainstorming sessions and a long Google Docs sheet describing everything I ever wanted to change with this platform. The list, amounting to 3 pages of bullet points, covering 50+ individual things I wanted to do, became my life for the next 3 months.

Some ideas from that Google Doc are below:

  • Create a new marketing strategy
  • Create a new template for weekly posts
  • Create a new template for TSMN
  • Create an infographic for the new platform
  • Update my drive with new templates, etc.
  • Write a post introducing the rebrand
  • I need to come up with new goals for the platform
  • I need to write a new subscriber introduction email
  • Update my social media pages with new marketing
  • Create a new About page
  • Post the rebrand intro on my Instagram
  • Go through everything for the rebrand
  • Create a sponsorship email template
  • Create a subscriber email template
  • Redesign weekly marketing for Twitter & Reddit
  • Create an interview email template
  • Create a new quarterly update template
  • Create a guest/cross-post email template
  • Finish building my analytics dashboard
  • Etc.

I pitched the ideas to family and friends, getting feedback on my ideas. I can be honest, many of my ideas weren’t going to work, or they could be better, or they needed work.

A resounding piece of feedback I received was the platform’s name wasn’t working. Insights, Innovation, and Economics was nowhere near attractive. It did the job, but not well.

The best course of action through all of this, I decided, was to rebrand, to reset.

So, I began to think about potential names. Every day I would create more and more ideas.

Here are some of the ones that didn’t make the initial cut:

  • Unraveling Thoughts
  • Insights Uncovered
  • Exploratory Essays
  • The Futurist Files
  • Infinite Insights
  • The Thought Frontier
  • Eureka Notes
  • Economic Explorations
  • Idk something to do with [XXX] Playbook?
  • Etc.

As you can see, there were some tragic ones on there. Looking back on it now, my favorite of the bad ones is “Blind Trust”. How does that in any way relate to anything I’m doing here? No idea.

Slowly I whittled the list down to 6 options, pictured below:

Hmm.

Firstly, let’s give a shoutout to whatever is happening in the top right. Whoever was letting me cook, I think it might be a little overdone with that one. I’m grateful that we didn’t end up with that one. Some of the other ones were….alright. They did the job.

Yet, if you’re catching the flavor here, you’ll see that “Brainwaves” isn’t anywhere on there. So, where did Brainwaves come from?

I’m not sure.

But, I knew it when I found it. And so did others (shoutout my parents):

And:

Yay! I had found a name but had no idea what logo and color scheme I wanted. But, my PowerPoint skills were elite (or so I believed—I have since been humbled), so I began throwing random designs up and kept asking my family and friends which ones they liked and didn’t like.

Some (rather tragic) ones below:

As you can see, nothing was off the table, I was trying to get insights from anything and everything.

100+ logos later, and Brainwaves was born:

Progress has been made! The name and the colors embodied the vision I had for the platform. Granted that vision has evolved since day 1, mainly because I struggled to fully articulate the vision, but now I’ve figured it out and the Brainwaves name and branding help accomplish this vision.

Lesson: Have trusted people in your life who aren’t afraid to tell you exactly what you think.

Brainwaves - The Next Generation of Content

Enter Brainwaves.

In August, I formalized the rebranding process, detailing extensively everything changing and everything that will stay the same.

To summarize the above:

When I started this adventure last November, I didn’t know what I was getting myself into: creating consistent, valuable content every week on subjects I’m passionate about. This platform started under the name “Insights, Innovation, and Economics” but continued to blossom to be much more than that name signified.

As the scope of my content continued to broaden and my vision for this platform extended, I began to see that the foundation and principles I had established this platform on needed to be revised to cover this expansion. So, this required some adaptation and innovation of my own (instead of just writing about it).

Enter an extensive process, first to clearly identify my goals and the mission of this new, expanded platform. This was important as up until this point, I hadn’t fully codified my vision–it was entirely in my head. By formally writing this down and carefully editing this vision, I slowly was able to take the idea I had in my head and make it something real.

There were many announcements to make, the biggest of which were the new website and the beginning of The Saturday Morning Newsletter.

The new website has been a huge lift. My brother Tyler has been busy creating the platform, replicating my vision, and bringing the content to life. It has been a bit difficult because my vision changes pretty often—once something is built I reevaluate how it looks and then potentially will want more changes made.

Beginning a second weekly newsletter was a big lift at first. Creating templates, defining a workflow, and cultivating the optimal flow was challenging as I wanted it to be more casual, but still enjoyable by the regular crowd. Secretly, I have a prediction that The Saturday Morning Newsletter will eventually be the more popular of the two newsletters.

All of these changes needed to be broadcast to the world, so I took the liberty of redesigning all of our marketing to attract more people to the platform:

The marketing looks a lot cleaner in my opinion, but the jury is still out on the long-term impact of the marketing changes.

Another new change was to design an infographic to give a brief overview of the platform, whether that be in marketing outreach, general conversation, or other settings. If you haven’t had the chance to see it, here you go:

As shown on the infographic, there has been a large amount of growth since the rebrand. I discovered there are newsletter recommendation sites that some people sign up for which send a new newsletter to your email each day/week/month, so I signed up for a few which drove a decent amount of views and traffic to the newsletter.

In doing so, I broke 1,000 monthly views for the first time!

It was a crazy milestone to hit.

I don’t try to be caught up on all of the numbers, specifically how many views I’m getting, engagement rate, open rate, etc. but I will have to say that hitting 1,000 views did make me very happy.

It was almost like a proof of concept, where I finally knew this experiment would work, and that I, as long as I wanted to, should continue to write and produce content.

In relation to specific topics and content angles, I’ve been able to write about extremely niche subtopics that seem super interesting, but aren’t (in my opinion) talked about enough given their potential to vastly impact our future. I’ve researched Space Debris, the next generation of Space Infrastructure, and how Luck and Timing impact your success.

I’m busy working on the 4th layer of content, pictured below:

The best is yet to come!

Lesson: Be in it for the long run. Do things that won’t pay off immediately, but which compound over the long term. This is how real, lasting value is created.

Expansion, Expression, and Impressions

To summarize, over the past year, concerning the Brainwaves platform, I’ve:

Yet, the best is yet to come!

Transparently, I can’t promise how long this venture will continue. Black Swan events aside, I hope to continue writing and publishing content as long as it remains fun and insightful (and as long as my schedule permits).

As I’m writing this, there are over 200 ideas in my list for potential topics in the pipeline, so I could potentially sustain this platform for at least 3 years to come.

The future, while uncertain, certainly holds expansion, expression, and impressions.

I plan to continue expanding the newsletter with the goal of someday going out to 1,000 subscribers. It’s a lofty goal, but with consistency and quality content, I believe I can get there eventually.

As many of you have seen over the last quarter or two, I’ve begun to figure out my style, my way of expressing myself, my ideas, and how I think our future will be impacted by these technologies. This will only be refined with age (hopefully like a fine wine).

My goal is, and always will be, to impact at least 1 person meaningfully through my content each week. Meaningful impressions are critical to this journey—impressions upon myself and upon you readers. I hope you’ve enjoyed this last year (or however much of it you were here for), but if you haven’t, please let me know (brainwaves.me@gmail.com) as I’d love to hear what you’re looking for out of your content each week.

To go full circle (after a brief 29-page tangent), I believe this quote from Confucius summarizes the journey so far, and the future vision of the platform going into this next year.

“The will to win, the desire to succeed, the urge to reach your full potential… these are the keys that will unlock the door to personal excellence.”

Lesson: Continue to open doors as you may not know what’s behind them - it may be your next passion.

Thank You

As we wrap up this fantastic year, I want to express my sincere gratitude to each and every one of you. Your consistent support, thoughtful feedback, and willingness to share the newsletter with your network have meant the world to me.

Whenever you open one of the emails, leave a comment, view the website, or forward an essay to a colleague, you help build this community.

I’m especially grateful for the following individuals who have been integral to this journey over the past year:

Whether you've been here since day one or joined us recently, thank you for being part of this journey.

So what’s next for Brainwaves? The answer is, just like a year ago, I have no idea. Unlike a year ago, however, I have 365 days of experimenting, growing, and figuring it out under my belt. I’m excited to see where the journey leads us over the next 365.

See you Saturday for The Saturday Morning Newsletter,

Drew Jackson

Twitter: @brainwavesdotme

Email: brainwaves.me@gmail.com

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Disclaimer: The views expressed in this content are my own and do not represent the views of any of the companies I currently work for or have previously worked for. This content does not contain financial advice - it is for informational and educational purposes only. Investing contains risks and readers should conduct their own due diligence and/or consult a financial advisor before making any investment decisions. Any sponsorship or endorsements are noted and do not affect any editorial content produced.